Case studies · the receipts
See what a full room looks like.
Seven client files, opened all the way. Screenshots included, names attached.
36+
events marketed
29K+
attendees reached
44%+
average show-up
Rooms we have packed
File 01 · Kornit Digital
Start with the hardest kind of room: a brand nobody had heard of.
Evolve Summit 2025. First event under a brand-new name, Kornit Konnections.
Kornit Digital
Apparel / Printing Technology
Event Dominance · $50k
8 weeks · Sep to Oct 2025
The ask
Make a first-ever summit look inevitable to apparel decorators, print-on-demand operators, and brand decision-makers, with no organic traffic and no historical event data.
What we ran
- Landing page, CRM segmentation, and reminder flows live from day one
- Meta ads on cold and lookalike audiences, with iterative creative rounds
- 4,438 emails, 18,840+ SMS, and 2,044 phone calls between registration and doors
- Partner toolkit with trackable links and QR codes, so partners promoted with their own numbers
- Post-production: session recordings, clips, and highlight reels that outlive the event
$9.50 cost per registration and a 2.33% CTR on Meta, against a 1 to 1.5% industry norm. AI and UGC creatives drove 75% of paid registrations.
1,208
total registrations
528
from paid ads
~503
in the room live
64
countries · 73% US audience
File 02 · Quantara
Registrations are easy to buy. Pipeline isn't.
Quantara
Cybersecurity / Enterprise AI
Event Dominance · $50k
5 months · full funnel
The ask
Launch a new enterprise platform to CISOs, CFOs, and boards, and turn the event into product adoption, not applause.
What we ran
- Repositioned the launch from crowded AI cybersecurity to one board-defensible angle: Cyber Risk in Dollars
- LinkedIn and Meta ads: $15,040 spend, 1,146 paid registrations at $13.12 each
- 11-email executive cadence, 23 SMS touchpoints, and calendar RSVP deep links
- 1,482 phone calls at a 71% answer rate: 412 calendar confirmations secured by voice
- Founder-led LinkedIn, 46 posts and 8 videos, added 386 organic registrations
127 qualified enterprise opportunities and 34 sales calls booked within two weeks of the event. The gated replay funnel kept acquiring long after the live day.
1,532
total registrations
996
live attendees
65%
show-up rate
418
trial activations · 30 days
Who was actually in the room
CISO / Security Director
34%
CFO
22%
CRO / Risk
18%
CEO / Founder
11%
65% showed up live against a 35 to 45% industry norm. Then 418 trial activations inside 30 days.
996 in the room. 418 trials inside 30 days.
Quantara launched its AI cyber risk platform to 1,532 registrations. 996 joined live, a 65% show-up rate against a 35 to 45% industry norm. Within 30 days, 418 of them had activated a trial.
$15,040 of LinkedIn and Meta spend bought 1,146 registrations at $13.12 each. Founder-led LinkedIn, 46 posts and 8 videos, added 386 more. Of 1,482 phone calls, 71% were answered and 412 became calendar confirmations.
The room ran senior: 34% CISO and security directors, 22% CFOs, 18% risk. Two weeks after the doors closed, 127 qualified enterprise opportunities and 34 booked sales calls.
File 03 · RxVP
Both of those had ad budget. This one had LinkedIn and nerve.
The first and only global speakers bureau for life sciences took International Women's Day global. No ad budget.
RxVP
Life Sciences / Speakers Bureau
Event Launch · $9k
6 weeks · Jan to Mar 2026
The ask
Fill four rolling panels across Asia, India, Europe, and the Americas with pharma executives. No paid ads, a $9k engagement, and a world-record ambition.
What we ran
- Corporate memberships at $2,500 per company, capped at 20 founding slots, each unlocking up to 700 employee invitations
- 12 LinkedIn posts in four weeks: authority, differentiation, ERG value, scarcity
- Custom invite templates and AI video trailers branded per founding company, built for internal forwarding
- 5 pre-event reminder emails and 1 post-event recap, segmented by region
- 40 to 50 direct messages to ERG leaders, DEI directors, and pharma executives
In the room: people from the Bill & Melinda Gates Foundation, Bristol Myers Squibb, Merck, Fortrea, Averitas, One We Reach, and Sandos. 43% engaged with live polls, and the recording added 48h+ of watch time after doors closed.
798
registrants
519
live attendees
65%
show-up · industry runs 35 to 45%
46 min
average live watch time
File 04 · California Black Health Network
And when the stakes aren't revenue, the machine still shows up.
Hidden Crises: Stress, Mental Health & Brain Health in the Black Community. Live May 13, 2026.
California Black Health Network
Public Health / Nonprofit
Event Launch · $9k
8 weeks · Mar to May 2026
The ask
Build the entire event marketing system from zero, with messaging that respects the community it serves, while CBHN ran speakers, CEU accreditation, and registrations.
What we ran
- Landing page with full agenda, speaker bios, and four registration tiers from $50 early bird to $115 with CEU credit
- Sponsorship package PDF: Bronze, Silver, and Gold tiers with an embedded inquiry form
- 12 social posts across LinkedIn, Instagram, and Facebook: awareness, speaker spotlights, early bird urgency
- 4 premium graphic designs plus a print-ready event flyer
- Email sequence from launch announcement through day-of logistics
On stage: Rhonda Smith, CBHN Executive Director; Dr. Curley Bonds, Chief Medical Officer, LA County Dept. of Mental Health; and Dr. Le Ondra Clark Harvey, CEO, California Behavioral Health Association.
12
social posts · 4 content themes
4
premium graphic designs
4
registration tiers · $50 to $115
8
weeks · zero to launch-ready
File 05 · Riviera Events × Clifford Capital
Every file so far sold the seats. This one dressed the room.
Family Day at Wheeler's Tropikana, Singapore, 27 June 2026. Riviera Events produced the day for Clifford Capital. We made the artwork that carried its name, and the page it is remembered on.
Riviera Events × Clifford Capital
Corporate Events / Finance
Design & Web · support partner
Jun 2026 · Singapore
The ask
Give a 220-person carnival family day a look of its own, land the invitation inside a finance firm, and leave the day with a page worth sending on.
What we ran
- Family Day identity: the mark, the palette and the stage backdrop that anchored the room
- Entrance arch signage and on-site graphics, cut to the carnival concept Riviera directed
- Employee invitations and internal comms, written for a finance floor and for the families behind it
- Web design for the event recap on rivieraevents.com: layout, image treatment and the write-up
- One kit across all of it, so the invite, the arch, the backdrop and the page read as a single day
The 220 are Riviera's to claim: they directed the concept, booked the entertainment and ran the floor. Ours is what those 220 walked under, opened before they came, and read afterwards.
220
guests welcomed
120
adults
100
children
1 day
Wheeler's Tropikana, Singapore
File 06 · AWS Summit Singapore 2026
That room was ours to dress. This one we had to win a corner of.
AWS Summit Singapore 2026. Sands Expo, 6 May. Free entry, 45+ sessions, and an expo floor of vendors competing for the same walk-past. We worked for the vendors, not the summit.
Cloud vendors · AWS Summit Singapore 2026
Enterprise Technology · exhibitors
Vendor marketing · summit support
May 2026 · Singapore
The ask
Give exhibiting vendors a presence that holds on a free-entry expo floor, where everyone in the building came for the keynote and a stand has seconds to earn a conversation.
What we ran
- Booth and on-floor brand assets: graphics, banners, signage and demo screens built to read from across the hall
- Pre-event demand campaign to summit registrants over email and LinkedIn, pointed at the stand rather than at a website
- Meeting links and QR-linked landing pages, so a walk-past could become a calendar slot without queueing
- Sales enablement kit: one-pagers, the pitch deck and the giveaway, all cut to the same message as the stand
- One line held across the campaign, the booth and the leave-behind, so the floor confirmed what the email promised
Those figures are AWS's published scale for the summit, not our results: they describe the room the vendors had to be seen in, not our share of it. The vendors themselves are not named here.
45+
sessions pulling the same crowd
1 day
6 May 2026 · Sands Expo
Free
entry, so the whole floor is walk-past
3
workstreams: stand, campaign, collateral
Vendor kit · AWS Summit Singapore
- StandBooth graphics, banners, demo screens
- StandWayfinding and on-floor signage
- BeforeEmail and LinkedIn to summit registrants
- BeforeMeeting links and QR landing pages
- In handOne-pagers, deck, giveaway collateral
- In handLead capture at the stand
No registration target on this file, because the room was already full. The job was being the stand that a full room stopped at.
File 07 · A4M · LongevityFest 2026
That one ran for a day. This one runs for six months.
LongevityFest 2026. The Venetian Resort, Las Vegas, December 11 to 13. A room of physicians, and a media budget that has to be traceable to every seat in it.
A4M · LongevityFest 2026
Longevity / Functional Medicine
Attendee Acquisition · in flight
6 months · Jun to Dec 2026
The ask
Sell a December conference to physicians, longevity practitioners and clinic owners across a six-month run, and make every dollar of a $20,000 media budget traceable to a registration.
What we ran
- Landing page refresh and a new checkout, built for paid traffic rather than for the main site's browsers
- Creative-first acquisition on Meta and LinkedIn: founder and operator style units, not legacy conference ads
- Speaker-led campaigns cut from faculty clips on AI diagnostics, peptides, precision medicine and performance health
- Multi-touch retargeting across the whole registration journey: video viewers, pricing-page visitors, abandoned registrations, past attendees
- Email and SMS attendance reinforcement, CRM and conversion tracking wired end to end, optimized on a weekly cycle
Audience testing opened in June against physicians, longevity practitioners, clinic owners, functional and integrative medicine, wellness operators and performance-health buyers. Every week since has been a creative round, a retargeting adjustment and a report.
3.75×
ROAS on media
$20,000
ad spend under management
1.5 to 2.4×
return on the full engagement
6
months · audience testing to doors
Media ledger · Jun to Dec 2026
runningAd spend, managed
$20,000
Registration revenue tracked back
$75,000
Return on the whole engagement
1.5 to 2.4×
3.75× ROAS counts media alone. The 1.5 to 2.4× range counts everything we billed for: the landing page, the checkout, the creative, and the six months of management around them.
Three of the angles that ran
The future of longevity medicine is changing faster than most clinics can adapt.
Patients are becoming more informed than their doctors.
What the next generation of longevity clinics will look like.
The receipts, totalled
Real rooms. Real numbers.
1,208 registrations for Kornit. 996 in the room live for Quantara. 519 for RxVP on organic LinkedIn alone.
The pinboard
That's our side of the story. Here's theirs.
From the files above, and from Portfoliometrics, Parnell Engineering and Virtual Producers.
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